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June 1, 2023
/PRNewswire/ -- The U.S. Army announced three additional brand films to support the "Its Your Time" campaign to communicate the vast possibilities of service...
April 20, 2023
Its Your Time modernizes Army Reserve marketing efforts to create a breakthrough campaign for prospective Soldiers.WASHINGTON, April 20, 2023 /...
August 9, 2022
/PRNewswire/ -- The U.S. Army launched a new marketing campaign calling on high-performing, goal-oriented youth from all backgrounds to consider Army...
June 9, 2022
/PRNewswire/ -- A new cross-generational survey from the U.S. Army points to a widening knowledge gap between Gen Z (individuals ages 18-25) and Americas...
May 4, 2021
Share this article Share this article WASHINGTON, May 4, 2021 /PRNewswire/ -- The U.S. Army released "The Calling," a new animated film series that profiles the deeply emotional and diverse origin stories of five Soldiers as they make the most important decision of their lives: answering the call to serve. At a time of a widening military-civilian divide, "The Calling" provides an important and rare inside look at the lives and motivations of todays Soldiers, turning what was once a one-dimensi...
January 12, 2021
Share this article Share this article WASHINGTON, Jan. 12, 2021 /PRNewswire/ -- The U.S. Army announced the next chapter of the "Whats Your Warrior?" marketing campaign, signaling an expansion of its ongoing efforts to showcase the breadth and depth of opportunities for todays youth to achieve their goals in Americas largest military branch. Building on the success of the 2019 launch, the latest installment invites todays youth deeper into the Army experience through an exploration of 12 unique...