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Brands Need To Prioritize Mindset-based Targeting To Win

With consumers becoming increasingly numb to advertising and attention spans declining, it’s never been more important to understand consumers on a one-to-one basis. This means it’s imperative that brands speak to the right consumer, in the right way, every time. Alix Moore, senior consultant at Capgemini Invent, looks at how to reinvigorate consumer attention.
Spears Brown For Her Getting Gender Right Capgemini Invent

UK Psychologist's Latest Book 'Unraveling Bias' is a Call to Action for Parents

In her new book, “Unraveling Bias: How Prejudice Has Shaped Children for Generations and Why It’s Time to Break the Cycle,” Christia Spears Brown uncovers what researchers and scientists have learned about how children are impacted by biases because of their race and ethnicity, gender, gender identity and sexual orientation. Additionally, she explores how policies from the past and present — from segregating schools because of race to banning transgender students from playing sanctioned ...
United Kingdom Department Of Psychology United Kingdom Center College Of Arts Society For Research University Of Kentucky
Source: uky.edu

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