Catch The Bus To Success: Kellogg's Special K Campaign Drives Brand Impact With Mediaworks
MediaWorks has used its Opinionation panel to prove the effectiveness of bus advertising in driving brand values and consideration for household staples like Special K. Recently Kellogg's launched a new creative direction for Special K, aiming to elevate brand ...
Mike Watkins Mediaworks Opinionation Robert Saunders Catch The Bus To Success Specialk Effectiveness Study
Source: scoop.co.nz