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SPONSORED | The 2022 Sunday Times GenNext Report says purpose-driven brands that can identify with this influential market are more likely to gain their loyalty

Indulgence and new brand collabs were all the rage at Chicago’s McCormick Place last month.

As Francia Márquez begins her intensive three-day visit, we look at three areas that point to how a new phase of South-South cooperation could benefit both countries.

SPONSORED | The 2022 GenNext Awards, in partnership with Yellowwood, celebrated the influential brands making a difference and capturing the hearts of their target market

SPONSORED | Which brands do SA's youth most want to own? Tune in to the livestream of the Sunday Times GenNext Awards on Thursday at 6.30pm to find out

SPONSORED| A recent online Sunday Times GenNext event analysed how authenticity is a key marketing currency that includes self-awareness and willingness to make changes in business

SPONSORED | Get valuable marketing ideas from brands that have successfully integrated environmental, social and economic factors into their operations during this Sunday Times GenNext event

SPONSORED | A recent Sunday Times GenNext webinar discussed what qualities employers are looking for in millennial employees, and the value they bring to companies

SPONSORED | Register for the next Sunday Times GenNext online discussion for insight on how to develop new talent in a highly competitive industry