Spirited Change News Today

ReserveBar, the established leader in premium spirits ecommerce, announced that it is committing over $5M from now through 2024 to its Spirited Change Initiative (SCI), which provides consumer and trade exposure to minority and women-owned brands and businesses in the beverage alcohol industry.

One of first investments will revive Sorel Liqueur

Uncle Nearest pledges $50m to minority-owned brands 2nd June, 2021 by Melita Kiely American whiskey brand Uncle Nearest has launched a US$50 million fund to support minority-owned spirits brands, and create a ‘Black Wall Street’ within the industry. Fawn Weaver, CEO and founder of Uncle Nearest Premium Whiskey The Uncle Nearest Venture Fund launched to coincide with the 100th anniversary of the destruction of Black Wall Street, according to Fawn Weaver, founder and CEO of Uncle Nearest. T...

Share this article SHELBYVILLE, Tenn., June 1, 2021 /PRNewswire/ -- Today, Uncle Nearest Premium Whiskey, the fastest-growing American whiskey brand in U.S. history and the most-awarded Bourbon of 2019 and 2020 worldwide, announced the formation of the Uncle Nearest Venture Fund. The $50 million fund was created specifically to invest in rapidly growing, minority-founded and owned spirit brands. According to Fawn Weaver, Uncle Nearest founder and CEO, its by design that the timing of the anno...

SGWS ramps up digital focus with Reserve Bar 20th April, 2021 by Nicola Carruthers The alcohol sector has undergone a “significant digital transformation”, according to the chief growth officer for US distribution giant Southern Glazer’s Wine & Spirits (SGWS), which recently invested in online platform Reserve Bar. Reserve Bar is the leading e-commerce platform for premium and luxury spirits Last month, SGWS acquired an equity stake in alcohol e-commerce platform Reserve Bar for an undi...