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Why disability representation matters for brands

Martyn Sibley is a writer and entrepreneur who was recently voted one the UK’s most influential people with a disability. He’s the co-founder and chief executive officer of specialist disability marketing agency (and The Drum Network member) Purple Goat. Here, for our Deep Dive on Marketing and the Marginalized, he looks into the value of representation, for both people with disabilities and brands.

JAWS® Kiosk by TPGi awarded first place for the Judge s Choice Award at TravelAbility Summit Launchpad event held on April 1, 2021

JAWS® Kiosk by TPGi awarded first place for the Judge’s Choice Award at TravelAbility Summit Launchpad event held on April 1, 2021 Share Article JAWS Kiosk was awarded first place for the Judge’s Choice Award at this year’s TravelAbility Summit Launchpad event held on April 1, 2021. Presented by Laura Boniello Miller, the JAWS Kiosk screen reader solution earned high praise for criteria such as articulation of a problem and solution, enhancing the travel experience for people with disabilities, viability of business model, and value proposition. JAWS Kiosk was awarded first place for the Judge’s Choice Award at this year’s TravelAbility Summit Launchpad event

Designing with accessibility in mind: a conversation – TechCrunch

Designing with accessibility in mind: a conversation At TechCrunch Sessions: Justice, we examined the importance of ensuring products are designed to be accessible from the beginning. And how building the expertise of disabled technologists and advocates into the DNA of your company from the start is vital not only to produce better products but also in the pursuit of a functioning and more equitable society. On the panel were Cynthia Bennett of Carnegie Mellon University’s Human-Computer Interaction Institute; Srin Madipalli, who founded accessible travel marketplace Accomable (which exited to Airbnb); and Mara Mills, associate professor of Media, Culture, and Communication at New York University and a co-founder and co-director of the NYU Center for Disability Studies.

Announcing the complete agenda for TC Sessions: Justice – TechCrunch

Announcing the complete agenda for TC Sessions: Justice – TechCrunch
techcrunch.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from techcrunch.com Daily Mail and Mail on Sunday newspapers.

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