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With a fresh slate and not have huge of what people expect of a salon or a more discount operation. >> the women from blushington when i talked to them, they said, we are getting there. it is word of mouth and we are growing but it has been a challenge to get people to think of makeup as something you do all of the time. so what kind of ideas do you have for them to get more people in the door? >> i think they could do a lot of things. i think first creating a some sort of incentive to get their...