Stacy Cornay News Today

I’ve got a marketing stalker. Actually, several. Bet you do, too. It’s those calls, emails and other reachouts from people we don’t know; we don’t want their services or products and they won’t leave us alone. Recently, a roof installer hammered on my front door for quite some time. When I finally answered, he was […]

Several times a week, I find myself scratching my head. I shake my head in wonder. I feel frustrated with the lack of consideration, the lack of know-how, the lack of experience being exhibited from an industry I care very much about. Other times, I just hit the delete key. What leaves me baffled? The […]

Have you ever worked in an environment that made you crazy? Unhappy? Unappreciated? Undervalued? Confused?

Years ago, I asked a client how he knew he would be successful in his business. “That’s easy,” he said. “No one does it like me.”

Shopping on Thanksgiving Day? Shopping while watching football? While skiing? You bet. Not long ago this would have been impossible. However, shopping patterns have changed. So has shopping technology. This year, before the turkey was even consumed, we saw the emergence of the superhuman holiday mindset. These shoppers use all days and resources available to […]

Shopping on Thanksgiving Day? Shopping while watching football? While skiing? You bet. Not long ago this would have been impossible. However, shopping patterns have changed. So has shopping technology. This year, before the turkey was even consumed, we saw the emergence of the superhuman holiday mindset. These shoppers use all days and resources available to […]

Tired of political advertisements yet?  I bet you are. Think it will end with the election this week? It won’t. We’re gearing up for a presidential election year, so things are just getting started.  Given that we can’t avoid the noise, what can we learn about this type of communication? Politics describes all activities related […]

I realized it was because I was speaking as if I were writing a term paper —factually correct, but decidedly uninteresting.

Ever had a great idea and amazingly everyone agreed with it? Feels wonderful doesn’t it? But it should be a red flag — particularly if you are in business.

When I was a little girl, I loved pink. Pink walls. Pink shoes. Pink pillows and, of course, Barbie.