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Share this article Share this article CHICAGO, May 6, 2021 /PRNewswire/  The Institute of Food Technologists (IFT), in collaboration with the University of Massachusetts, this week hosted a two-day virtual conference to examine the shift in consumer eating and shopping trends from pre-pandemic onward and provide insights on the next normal. New approaches were identified to better leverage the 2020-2025 Dietary Guidelines and encourage healthy habits among consumers as the country begins to reopen. Our research shows that most consumers see their health as a priority and claim to eat healthy most of the time, however to many of them, healthy simply means fresh, but has no bad stuff, said Mintel Director of Innovations & Insights Lynn Dornblaser at the virtual conference. As an example, while the 2020-2025 Dietary Guidelines have cut back recommended sodium and sugar consumption, these concerns are not trending among consumers.

United statesNorth carolinaLynn dornblaserNoel andersonWinnie brantonStephenie fuUniversity of massachusettsCarolina food innovation labCarolina state university extension associate megan bameInstitute of food technologistsDietary guidelines advisory committee barbara schneemanDepartment head eric deckerFood technologistsMintel directorInsights lynn dornblaserDietary guidelines