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Youre not sure youre really having that dialogue or a one-way conversation. >> theyre advertising, we understand, on twitter? >> all over the place. facebook, twitter. relatively cheap ads. facebook, 50 cents per click. you can nevmer measure them. see was there and go back and offer something else. its a little creepy. the fact youre tracked. this is the reality we live in. we saw it very successful for president obama in 2008. seeing more in 2012. >> what is the big winner? the most effective?...

Government takes responsibility for managing the lists and checking the manifests where you dont have to involve foreign airlines. >> its interesting, it seems we make a tweak or adjustment based on the last threat. the fact that we cant bring over three ounces of liquid. we have to take off our shoes. the last situation with abdullah mutallab, are we behind what terrorists want to do? >> security is ever-changing. it has to change constantly. because the terrorist is changing. hes learning from...