In the hospitality industry, operational reports delivered through Property Management Systems (PMS) are critical for running a smooth hotel operation. These reports form the backbone of daily operations, guiding decisions on staffing, room cleaning schedules and room revenue optimization. Furthermore, they play a crucial role in ensuring regulatory compliance. More complex hotel operations integrate these reports into third-party systems for specialized tasks such as rate optimization or accounting. The need for robust operational reports remains steadfast, even as technology advances and hotel executives increasingly demand enhanced analytics capabilities.
Leveraging actionable insights is like having a superpower for any hotel business it s the key to boosting profits, optimizing distribution, and making sure every guest has a memorable experience. But here s the thing: getting those insights isn t always a walk in the park. It s more like putting together a complex puzzle, with pieces like data collection, analysis, and using that information to make smart decisions. In today s fast-paced hospitality world, having a solid data ecosystem is crucial for staying ahead of the curve and giving guests what they want. So, let s dive into how hotels can build a robust data infrastructure that can deliver the kinds of insights that will keep guests happy and coming back for more.
In 2024, hotel owners and operators should leverage modern and flexible technology to expand revenue opportunities, personalize guest experiences, and scale their businesses. In this article, we explore the key technologies that hotels should adopt to elevate services and enhance their performance in the coming year.
Mobile technology can reimagine the guest experience, but it is important to highlight how travelers interact with technology if we are to truly understand mobility’s impact on hospitality and revenue generation. Today, we will follow a typical family of four as they embark on their ideal French resort vacation, showing how mobile technology can enhance their stay while also benefiting the hotel’s bottom line.
I recently came across an interesting article outlining a recent study by Jie Yu Kerguignas, Olivier Furrer, and Ikèle Landry exploring the phenomena of Customer Captivity in the hospitality industry. According to the authors, customer captivity occurs when customers become dissatisfied with a service relationship but feel like they don t have the ability to alter or leave the relationship, "due to a perceived need for the service and a lack of alternatives." A sense of captivity can intensify negative emotions such as frustration or a sense of unfairness with the feeling that the customer s needs are going unheard and that they are ultimately powerless to change their situation. The result can be devastating to a brand s reputation, as captive customers often turn to negative word-of-mouth behavior to vent their frustrations and regain a sense of control. Kerguignas, Furrer, and Landry argue that companies can ease captivity feelings by empowering customers through increa