Steering Well News Today

>> leslie found out about the stuff we were doing with bmw and developing a persona for the car, how do you turn the character into a character and got excited about how can we do that around devices? >> im a cardiologist, i love the heart. the heart is the center of the soul and everything else, so we started with heart. we can take any sets in ideally, it should being agnostic but start with your heartbeat that changes on the minute, like the car, the responsiveness, seems intuitive and the te...