Aussie encourages Australians to 'Sign Here' in new integrated campaign via The General Store campaignbrief.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignbrief.com Daily Mail and Mail on Sunday newspapers.
Jeep travels to isolated, peaceful coordinates in new Jeep Compass
August 4, 2021 9:21
The campaign focuses on showing isolated, tranquil locations, each identified only by coordinates.
In one of the 30 second spots, a family relaxes on a peaceful beach alone together.
In another, a couple returns from hiking, chatting to each other, as the wind blows and birdsong can be heard.
ADVERTISEMENT
All of the locations featured can be reached using the 4×4 capabilities of the Jeep Compass.
Adam Slater, associate creative director at Cummins & Partners, said: “When we looked at compact SUV advertising, we noticed a lot of the same features, music tracks and scenarios being played out ad nauseum. So we decided in order to be distinctive, we’d bring viewers into a true, realistic moment of escapism that no other car in this category can provide”
Jeep change the coordinates of SUV advertising in new Compass campaign via Cummins&Partners campaignbrief.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignbrief.com Daily Mail and Mail on Sunday newspapers.
April 23 2021, 9:19 am | BY Ricki Green | 2 Comments
To coincide with Earth Day, Audi Australia and We Are Social have released a short film that follows acclaimed Australian photographer, Woody Gooch, on an epic adventure down the east coast of Australia in the all-electric Audi e-tron Sportback.
A vision of sustainable exploration, ‘Electric Eye’ is the culmination of a 3,500 km, 10-day road-trip in the brand’s first all-electric vehicle. Departing from Rainbow Beach in subtropical Queensland, the journeyman and photographer drove across the New South Wales border through the laid-back town of Byron Bay, down to the Snowy Mountains region and finally back up to Sydney via the South Coast of New South Wales.