Stephane Munch News Today

Beer giant Carlsberg is set to conduct its biggest trial in a bid to launch its fibre beer bottle across Europe.

A formalized agreement commits the beer company to use PEF made at Avantium’s FDCA Flagship Plant starting in 2024.

COPENHAGEN, Denmark, June 22, 2022 /PRNewswire/ -- In its largest pilot to date, Carlsberg Group has today revealed the trial of its new Fibre Bottle, putting the bio-based and fully recyclable beer bottle into the hands of consumers for the first time. With a continued focus on evolving technology and sustainable practices, the bottle also contains beer brewed with...

Beer giant's partnership with the Paper Bottle Company and Avantium leads to Europe-wide trial of new Fibre Bottle

The trial will launch across European markets, including the UK.

The trial will see 8,000 Fibre Bottles sampled in Denmark, Sweden, Norway, Finland, the UK, Poland, Germany, and France.

In its largest pilot to date, Carlsberg Group has today revealed the trial of its new Fibre Bottle, putting the bio-based and fully recyclable beer bottle into the hands of consumers for the first time. With a continued focus on evolving technology and sustainable practices, the bottle also contains beer brewed with organic and regenerative barley.

The trial will launch across European markets, including the UK.

The trial will launch across European markets, including the UK.

The trial will launch across European markets, including the UK.