Page 3 - Stephen Light News Today

This article will look at the ways that AI-based marketing can improve the customer experience while increasing customer retention.

); //]]>//--> By Jack M. Germain Apr 15, 2021 5:00 AM PT The larger the Internet superhighway of information grows; the more users get run over by privacy abuses and stolen data. If only we could rebuild the Internets infrastructure to make datas journey safer and more secure is a common cry of IT and cybersecurity experts. Some efforts are underway to mitigate the privacy and data theft issues. But despite the occasional proposals that have cropped up over the years to replace the Internet wit...

Apr 15, 2021 5:00 AM PT The larger the Internet superhighway of information grows; the more users get run over by privacy abuses and stolen data. If only we could rebuild the Internets infrastructure to make datas journey safer and more secure is a common cry of IT and cybersecurity experts. Some efforts are underway to mitigate the privacy and data theft issues. But despite the occasional proposals that have cropped up over the years to replace the Internet with a new and improved superhighway...

Apr 15, 2021 5:00 AM PT The larger the Internet superhighway of information grows; the more users get run over by privacy abuses and stolen data. If only we could rebuild the Internets infrastructure to make datas journey safer and more secure is a common cry of IT and cybersecurity experts. Some efforts are underway to mitigate the privacy and data theft issues. But despite the occasional proposals that have cropped up over the years to replace the Internet with a new and improved superhighway...

76% of Consumers Look at Online Presence Before Physically Visiting a Business Dependency on smart devices is rising, increasing the need for small businesses to optimize their online presence with local SEO strategies to drive business to their locations. News provided by Share this article Share this article WASHINGTON, April 20, 2021 /PRNewswire/ -- Most people keep their smartphones on them for immediate access to information. In fact, 76% of consumers look for a companys online presence b...

One in Four Small Businesses Plan to Hire a Financial Consultant in 2021, According to New Survey Data Though most small businesses wont hire a consultant this year, a quarter of small businesses will plan to hire financial consultants. This demonstrates the importance of external financial expertise as small businesses set targets for 2021. News provided by Share this article Share this article WASHINGTON, Jan. 12, 2021 /PRNewswire/ -- With the lasting financial impacts of COVID-19, some smal...

PHOTO: John Baker According to 451 Research, location-based data can help marketers and brands provide better experiences for customers, even today. With location information, brands can offer personalized coupons, rewards and/or promotions based on location along the customer journey. Beyond that, brands are exploring using location-based data to help make customers interactions easier and safer. Nearly 77% of consumers presently have location-based services turned on, 35% of which are always...

PHOTO: jessie essex All chatbots aren’t created (or implemented) equal. Some will provide customers with excellent CX, while others will leave a trail of frustrated customers in their wake. So what should you look for in a chatbot? Marketers and others who work with chatbots listed the following six features as being the most important. 1. Intelligence and Analytic Skills "Excellent chatbots can analyze the context of a respondent’s message and perform corresponding actions based on ...