One of the NBL's newest franchises the South East Melbourne Phoenix, have come out swinging this season, extending its “We will rise” brand platform, to usher in new fans and members.
The symbiotic relationship between a sports team and its fans is something we all understand. Passel Media and
Liverpool have a rich history of developing homegrown players and that will always be something that the academy will be keen to share, which is exactly what has happened.
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