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Making the Savings Decision More Palatable for Participants

Making the Savings Decision More Palatable for Participants Research and real-life experience show that framing amounts employees need to save in smaller bits can help them increase and sustain their savings. Reported by Research has found that when savers perceive the amounts they need to save on more granular terms, such as $5 per day as opposed to $150 per month, they are more likely to commit to and sustain a personal savings regimen. Hal Hershfield, an associate professor of marketing at t...
United States Los Angeles Hal Hershfield Georgep Fraser Stephen Shu Shlomo Benartzi

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