Steve Eum News Today

After multiple teasers, a vital MoU-signing (Memorandum of Understanding), and one elaborate booth at the 2024 Singapore Motor Show, Chery Automobile has finally made its official return to Singapore. And it's done so with not just one, but two inseparable sister brands, too, under the stewardship of its old partner, Vertex Automobile. On the evening of Tuesday, 23 May 2024,...

Chery has been particularly strategic in its design department, poaching as head of design Kevin Rice, who previously worked for BMW, Opel, Saab and Mazda. Chery’s chief designer is Steve Eum, an American Korean wunderkind who cut his design teeth at Ford and Hyundai. 

Chery is expanding its portfolio of feature-rich sports utilities in South Africa with a third model by introducing the all-new Tiggo 7 Pro.