Inertia Music’s label group will today become [PIAS] Australia.
The independent group was founded in 2000 by Ashley Sellers and Justin Cosby. It has since worked with the likes of Sia, Ben Lee and Neil Finn.
In 2017, it was acquired by [PIAS], further growing its footprint and bringing it into “one of the largest independent and privately-owned music companies in the world”. Once the sale was completed, managing director Tim Kelly departed.
The new [PIAS] Australia will be the local home of international acts including Arlo Parks, Black Pumas, Claptone, John Grant, Lord Huron and Two Door Cinema Club. Its local repetoire includes Jesswar, Annie Hamilton, Mildlife, Shady Nasty and FRITZ.
Inertia Music label group is rebranded [PIAS] Australia
$
JOIN
A touch over four years after changing hands, indie label stronghold Inertia Music is rebranded to [PIAS] Australia.
Through this reset, the Inertia Music group’s record company activities in Australia, including the [PIAS] in-house labels and the co-operative label roster, will come under the [PIAS] Australia umbrella.
Along with these changes, Mari Stuart is named as the Label Group’s Head of Marketing, following two years as Marketing Manager at Inertia.
Stuart reports to Inertia’s Managing Director Colin Daniels.
The new-look [PIAS] Australia also welcomes Steve Holcroft to the team as Marketing Manager.