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How Shopify aims to level the playing field with its machine learning-driven model of lending – TechCrunch

How Shopify aims to level the playing field with its machine learning-driven model of lending Shopify is widely known for giving independent merchants a platform to start, run, market and manage their businesses. But over the past five years, the company has been steadily growing another part of its own business: Shopify Capital. Through this arm, the Canadian commerce giant revealed today that it has provided $2 billion in funding to tens of thousands of entrepreneurs. Besides being a cool mil...
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Digitally native brands weathered the storm, grew ecommerce sales by 40% in 2020

Digitally native brands weathered the storm, grew ecommerce sales by 40% in 2020 Download Share For digitally native brands, 2020 was a hard year, especially as the pandemic shifted shopping priorities to essential goods. Even so, collectively, these brands saw increased growth—and more than we expected. Last year, their direct-to-consumer (D2C) ecommerce sales rose by 40.0%, an upward revision from our earlier estimate of 24.3% growth. Here are two factors that led to this adjustment in our...
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Brands can leverage memes effectively. Here's how. - Insider Intelligence Trends, Forecasts & Statistics

Brands can leverage memes effectively. Here’s how. Download Share Memes can be an inexpensive and powerful tool for brands to connect and engage with their audiences on social media. They can help build brand equity and awareness through in-the-moment, lighthearted content. “Memes are a fun way to enter of-the-moment conversations and jump on the bandwagon of the cultural zeitgeist. They’re a way to show that a brand ‘gets it,’” said Sarah Aitken, CMO of messaging content provider H...
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