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Canadians are seeking aspirational vehicles, yet buying practically

, December 11, 2023 – Data released today from AutoTrader, Canada's largest and most trusted automotive marketplace, provides a revealing look at vehicle shopper preferences in 2023. In a year marked by economic turbulence and higher-than-ever vehicle prices, marketplace search data suggests vehicle buyers still hold an optimistic outlook.
United Kingdom Toyota Crown Toyota Corolla Ian Macdonald Jodi Lai Among Autotrader
Source: yahoo.com

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Ford F-150 is Canada's Top Searched vehicle, while luxury cars hold steady according to 2020 Canadian car shopper data

Toyota RAV4 2020 marked a unique year for automotive shopping behaviours. In addition to tracking search data, autoTRADER.ca conducted ongoing consumer studies to measure the effects of the pandemic on Canadians. Following the initial impact of COVID-19 across the automotive sector in the spring, the pandemic ushered a surge of car shopping activity and first-time buyers into the market. With more Canadians at home this year, marketplace data revealed a significant increase in Canadians shoppin...
United States United Kingdom Jessica Huynh Porsche Taycan Toyota Corolla Jodi Lai

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