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New watches based on three of most stylish cars ever

In the early 1960s, Willy Breitling understood the needs of a new generation of clientele.

Share Welcome back to another installment of a Brief History of Time. Today, we pick up where we left off, exploring the fascinating history of Breitling. With the Chronomat and Premier in the ’40s and the Navitimer and SuperOcean in the ’50s, Breitling had built up some major momentum. The 1960s proved to be yet another fruitful decade for the brand, starting with some notable improvements to the Navitimer. The prior Navitimer’s all-black dial was changed to feature contrasting white sub...

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Has the pandemic changed our tastes? Breitling CEO Georges Kern believes so. “What was cool pre-Covid is not cool post-Covid,” he says. “I think in-your-face luxury – with V12, yellow, loud cars – is over.” The new luxury, in his eyes, is much more informal, defined by meaningful experiences, authentic lifestyles and the great outdoors. While Breitling has never operated at the “flashy car” end of the watch market, its latest piece is particularly keyed i...

The five-figure motorbike customiser loved by the A-list releases a limited-edition watch From Orlando Bloom to Ryan Reynolds, Deus Ex Machina has captivated those with charmed lives - and its new Breitling collab is on the money 23 February 2021 • 6:09pm Orlando Bloom in Los Angeles in 2012 with one of his customised Deus Ex Machina motorbikes Credit: Getty Images Ryan Reynolds, Bruce Springsteen and Orlando Bloom have one thing in common besides their fame: they have all been clients of bi...

Breilting A squircle is a real shape. Who knew? Different from an elilipse, an ellipsoid, a squround or an asrtoid (not an asterorid, as in “a small planet” – it’s a mathematical curve), a squircle, as you might have guessed, is the intermediate shape between a square and a circle. It’s the shape of Apple’s apps in iOS. Or Instagram’s logo, where the outline of the camera is... a squircle. The squircle is a feature of Breitling’s new racing themed sports watch, used for the tw...

Do you know what was good this year? Tech. Cometh our collective hour of need a wealth of innovative new gadgets delivered in a big way, which is just as well when you consider the alternative. Whatever your budget, there has never a better time to be in desperate need of entertainment, fitspiration or a noise-cancelling means to drown out the sound of your howling washing machine.  Some of these innovations were joyously predictable. Sonys PlayStation 5 turned out to be the hottest Christma...

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