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Streaming Medias Tim Siglin interviews Paramount Advertising COO Steve Ellis at Streaming Media NYC 2024. Ellis discusses the growth of ad-supported streaming and Paramounts role as a pioneer in this space, and he highlights the importance of full-episode programming in reaching and engaging audiences effectively. He and Siglin also talk about the new Nielsen gauge measurement that shows the total reach of audiences across all premium publishers and YouTube, and he emphasises the need for effect...

Streaming Medias Tim Siglin interviews Bedrock Streaming CEO Jonas Engwall at Streaming Media NYC 2024. Bedrock is a leading streaming tech company in Europe, and Engwall discusses their new M6+ platform, which features short-form content in a vertical form, podcasts, and advanced AI search. Engwall also talks about how Bedrock aims to help stakeholders pivot into the streaming world, offering a platform that can be tailored to different countries and partners needs.

Arguably, the two biggest challenges in the FAST ecosystem are managing the ad experience and delivering ROI for the brands that support the platform. Experts, from Fremantles Laura Florence to Fuse Medias Patrick Courtney to Media Cartographer Evan Shapiro, agree that standardising the data they collect and delivering on the promise of programmatic advertising is the key to making it all work. But as this clip from Streaming Media Connect 2024 reveals, its easier said than done.

What do Walmarts recent acquisition of Vizio and rumors of Amazon Prime absorbing Freevee tell us about the state of the FAST ecosystem? How can companies like Tubi and Fremantle optimize their FAST offerings in a shifting media landscape? Tubis Sam Harowitz and Fremantles Laura Florence offer their takes in this discussion with Media Cartographer Evan Shapiro at Streaming Media Connect 2024.

Churn is an unavoidable fact of life for streaming services, and much of the strategic thinking that goes into trying to make SVOD profitable focuses on how to minimise its impact, whether by offering more content, incorporating ad tiers, or entering into various bundling scenarios. So whats working in 2024 and what isnt? Five leading M & E analysts-ESHAPs Evan Shapiro, Ericksons Paul Erickson, Dataxis Ophelie Boucaud, TVREVs Alan Wolk, and Hubs Jon Giegengack-discuss current strategies to ward ...

The CTV viewing experience continues to evolve as new UX developments arise. Still, many experts and users agree that the experience is essentially broken, with too much choice and too little personalization as users #1 complaint, far from where it needs to be. According to Google TV Senior Director of Engineering Shobana Radhakrishnan in her Streaming Media Connect Keynote, the critical challenge is understanding what viewers want and letting that drive other decisions.

As we move well into the era of FAST 2.0, will the strategies that brought FAST success in its early days still pay off and ensure continued growth? Is it time for FAST pioneers to re-innovate? And what can the success of primetime YouTube channels teach FAST brands about evolving their strategic roadmap in a mature, less Wild West-like FAST ecosystem? Tastemades Evan Bregman, ESHAPs Evan Shapiro, Gusto TVs Chris Knight, and TMBs Cameron Saless discuss in this clip from Streaming Media Connect 2...

Is zero-party and first-party data emerging as a new revenue generator for OTT platforms and in the CTV landscape in Europe and the U.S., and when it comes to collecting data for monetisation purposes-particularly for addressable TV-where do we draw the line vis a vis consumer privacy? ESHAPs Evan Shapiro and Dataxis TNT Market Analyst Ophelie Boucaud discuss in this clip from Streaming Media Connect.

Its well-established that the FAST market matured in the US years earlier than in Europe and other parts of the world. But as the European market grows, is it evolving along the same lines as the US market, and are there lessons in where the US market stumbled that inform FAST strategy in Europe? Streaming Made Easy newsletter author Marion Ranchet and ESHAPs Evan Shapiro discuss the state of the FAST ecosystem in Europe in this clip from Streaming Media Connect 2023.

Its well-established that the FAST market matured in the US years earlier than in Europe and other parts of the world. But as the European market grows, is it evolving along the same lines as the US market, and are there lessons in where the US market stumbled that inform FAST strategy in Europe? Streaming Made Easy newsletter author Marion Ranchet and ESHAPs Evan Shapiro discuss the state of the FAST ecosystem in Europe in this clip from Streaming Media Connect 2023.