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Study finds streaming still on the uptick
Streamers gonna stream. That is a key takeaway from new Conviva data which finds streaming content continues to gain steam with consumers around the globe. Their Q1 State of Streaming report finds that international streaming took huge leaps forward, with YoY growth rates topping 200% for South America and 122% for European countries during the first quarter of the year. Meanwhile, ad impressions were up 13%.
From connected TVs to independent streaming devices like Apple TV and Roku, consumers continue to increase their use of streaming for entertainment and news purposes. According to Conviva s Q1 2021 State of Streaming Report televisions continue to hold a 73% share of streaming devices; Roku captures about 30% of the share of streaming time from connected TVs.
In today’s ExchangeWire news digest: Verizon sell of their media division, which includes AOL and Yahoo, for USD $5bn; Matterkind and MAGNA launch Matterkind News Marketplace, a new contextual solution for news publishers; and advertising on streaming platforms grows amid a surge in global viewership.
Verizon sell media division for USD $5bn
Verizon will sell off their media division, which includes former internet titans AOL and Yahoo, to private equity firm Apollo Global Management. The deal, worth USD $5bn (£3.6bn), will see Verizon maintain a 10% stake in the unit, which will be rebranded as simply “Yahoo”.
Alongside the retained shares, Verizon will receive USD $4.25bn (£3.1bn) in cash for the group, although it’s reported that some of the companies within the portfolio, including well-known online brands TechCrunch, Yahoo Finance, and Endgadget, are being released for less than they would have accrued even a few years ago.
| 16 December 2020
Continuing the trend of multiple quarters of strong streaming growth, streaming media intelligence provider Conviva’s Q3 2020 State of Streaming Report has revealed a 57% year-over-year increase in overall viewing time while uncovering new streaming trends.
The report also including the long-awaited return of advertisers and the increasing battle between smart TVs and connected TV devices such as Roku.
Data for the research was primarily collected from Conviva’s proprietary sensor technology currently embedded in three billion streaming video applications, measuring in excess of 500 million unique viewers watching 150 billion streams per year with 1.5 trillion real-time transactions per day across more than 180 countries.