Stris Andy Effect News Today

>> the noises were heard by a canadian p-3. and that was this morning and some yesterday. >> reporter: the noise described as banging sounds at regular intervals in the department and homeland security briefing are now described as less specific than that. but still, the focus of the search. >> we need to have hope, right? i cant tell you what the noises are. what i can tell you, and i think this is the most important point. were searching where the noises are. >> reporter: the sounds ...

These justices are spending a lot of time in. the other thing i would say, it is kind of comical about the ethics of this. im a communications person. this is not the best way to handle a crisis communications issue. it is beyond a communications issue. but as a communications strategist, i think they are doubling down on the problem versus -- >> i wont disagree with that part. as a communications professional. what you dont want to do is something known as the stris andy effect. you take action...