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"The Role of Parasocial Relationships, Congruence and Source Credibilit" by Caroline Lawrence and Bryna Meivitawanli

This study aimed to investigate how parasocial relationships, congruence, and source credibility influence purchase intention in TikTok Live Streaming commerce for cosmetics among Indonesian Generation Z users. Data was collected from 270 respondents through an online questionnaire, and validity and reliability tests were conducted. The data were analyzed using Structural Equation Modeling (SEM-PLS). Results showed that celebrity endorsers' attractiveness, trustworthiness, and expertise pos...
Tiktok Live Streaming Structural Equation Modeling Internet Celebrity Atch Up Hypothesis Parasocial Relationships Source Credibility
Source: uow.edu.au

"The Interplay of Human Resource Practices and Employee Innovative Beha" by Ami Fitri Utami and Catra Aryasatya

The COVID-19 pandemic greatly affected the global economy with lockdown measures and reduced economic activity. This study investigates the relationship between employee innovative behavior, HR practices implementation, and performance at one of the biggest car distributors in Indonesia. The study determines the impact of employee's innovative ideas in daily work activities and changes in HR practices on the company's recent performance improvements. The research uses a quantitative ap...
Partial Least Square Structural Equation Modeling Automotive Company Covid 19 Mployee Innovative Behavior Human Resource Practices
Source: uow.edu.au

BML Munjal University appoints Prof. Pratik Modi as the Dean of the School of Management

Gurugram : BML Munjal University (BMU), a Hero Group initiative, has announced the appointment of Prof. Pratik Modi as the Dean of the School of Management (SOM). Prof. Modi has taken charge from Prof. Jaskiran Arora who has been elevated to the role
United Kingdom Shyam Menon Jaskiran Arora Portsmouth Business School Services Marketing University Of Portsmouth

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"Determinants of Client Acceptance Decisions and the Impact on the Repu" by Afly Yessie, Ilya Avianti et al.

This study empirically aims to prove the effect of client acceptance decisions on improving the reputation of public accounting firms. This research was conducted with a quantitative approach sourced from primary data. The data was obtained from 210 respondents who are audit partners of public accounting firms (KAPs) and have a practice license from the Ministry of Finance of the Republic of Indonesia. The analytical tool used in this research is Structural Equation Modeling (SEM) analysis. The ...
Republic Of Indonesia Structural Equation Modeling Client Acceptance Decision He Reputation Of The Public Accounting Firm Lients Business Risk Audit Risk
Source: uow.edu.au

Frontiers | Determinants of Adoption and the Type of Solar PV Technology Adopted in Rural Pakistan

The electricity crisis in Pakistan is triggering grid power outage (load shedding) for many decades, which has not only affected the commercial and industrial sectors but also the domestic sector, specifically the livelihood of rural areas of the country. However, the extant literature advocates that renewable energy technologies, such as solar photovoltaic (PV) can be the remedy. Given the abundantly availability of solar energy in Pakistan that can be converted into electrical energy using sol...
Lakki Marwat North West Frontier Burkina Faso United States United Kingdom Hong Kong

Frontiers | E-Learning Adoption in Higher Education Institutions During the COVID-19 Pandemic: A Multigroup Analysis

Using the DeLone and McLean (D&M) Model, the study explains the differences between female and male students’ accessibility to E-learning portals. This study compares female and male student groups regarding the usage of the E-learning portal in the higher education context. Using an online google survey, the data were collected from 254 students, including males and females. The study utilized PLS-SEM to perform a multi-group analysis examining female and male student groups. The multi-g...
New York United States Minas Gerais Republic Of South Africa North West Frontier

Frontiers | What Factors Predict the Adoption of Type 2 Diabetes Patients to Wearable Activity Trackers—Application of Diffusion of Innovation Theory

Background: Globally, diabetes brought an enormous burden to public health resources and the situation of disease burden caused by diabetes in China is especially severe. China is currently facing the dual threat of aging and diabetes, and wearable activity trackers could promote elderly diabetic patients’ physical activity levels and help them to manage blood glucose control. Therefore, examining the influencing factors of elderly patients’ adoption intention is critical as wearing adoption...
Hong Kong South Korea Makovec Bren Abu Dhabi Takemoto El Al Mhealth Uhealth

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