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Forms strike 5-year deal as partners in athletic apparel and digital fitness

Peloton and lululemon have joined hands for a five-year strategic global partnership through which Peloton will become the exclusive digital fitness content provider for lululemon. Lululemon will in turn become the primary athletic apparel partner to Peloton.

The two fitness brands are joining forces to bring exclusive apparel and content to fans this fall.

By Ben Glickman Peloton Interactive and lululemon athletica signed a five-year deal to let each company focus on its core business. Lululemon will stop...