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Peloton Interactive Inc (NASDAQ: PTON) shares are popping after the close on Wednesday after the connected fitness company 

Under the deal, Peloton would become the exclusive digital fitness content provider for the apparel maker, developing all content for Lululemon Studio beginning early 2024. In return, Lululemon would be the fitness bike maker's primary athletic-apparel partner.

Peloton Interactive and Lululemon Athletica said on Wednesday they had entered into a five-year global partnership, sending Pelotons shares up 16.7% in aftermarket trading. Under the...

Forms strike 5-year deal as partners in athletic apparel and digital fitness

As it announced the Peloton partnership, Lululemon said it would stop selling the Studio Mirror device by the end of the year.

As it announced the Peloton partnership, Lululemon said it would stop selling the Studio Mirror device by the end of the year.

Forms strike 5-year deal as partners in athletic apparel and digital fitness

Under the deal, Peloton would become the exclusive digital fitness content provider for the apparel maker, developing all content for Lululemon Studio beginning early 2024. In return, Lululemon would be the fitness bike maker's primary athletic-apparel partner. The fitness platform provider, once a pandemic darling, has taken a series of measures to cut costs.

Forms strike 5-year deal as partners in athletic apparel and digital fitness

Access to gyms or workout classes is a priority for more than one in four global travelers, according to a recent survey. Hotels are bulking up their gyms in response, and cruise ships, airlines, and airports are getting in on this trend, too.