Studio Odeonsplatz News Today

Floral installation welcomes spring at Studio Odeonsplatz by Mercedes-Benz Dezeen promotion: Studio Mary Lennox has covered a vintage Mercedes-Benz in flowers for an installation at the car brands creative space in Munich. The New Awakening campaign is the second to take place at Studio Odeonsplatz, a programmatic brand experience space opened by Mercedes-Benz that will showcase constantly changing campaigns and offer a "phygital" – physical and digital hybrid – approach to content. The New...