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The Backstory: How we fight the fire of misinformation

Misinformation is a cancer of the social media era - so pernicious and pervasive it’s been deemed an infodemic. Covid-19 vaccination misinformation is particularly malignant. If you haven’t fallen victim to it personally, chances are some of your loved ones have. At Stuff, we’ve dedicated a team of journalists to countering misinformation with trustworthy, accurate, verified information about the vaccines. (Keep reading and I’ll explain how and why it’s trustworthy.) The result is ...
John Hartevelt Patrick Crewdson Pacific Media Network Google News Initiative Stuff Editor Chief Patrick Crewdson

The Backstory: Why Stuff's homepage greets you with 'Kia ora, Aotearoa!' not 'Hello, New Zealand!'

We receive more complaints about this than any single other feature. But I don’t want to blow this out of proportion. The volume of complaints is low – infinitesimal even – in the context of the millions of people who visit Stuff each month. All indications are that most people either don’t have a problem with “Kia ora, Aotearoa!” or actively welcome it. Some complainants are well-meaning but are uncomfortable with the pace of recent social change. Stuff Here it is: the innocuous...
New Zealand New Zealanders New Zealander Waitangi Tiritio Pou Tiaki Patrick Crewdson

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Which swear words are OK? Stuff's policy on profanity

Patrick Crewdson12:02, May 27 2021 JOSEPH JOHNSON/STUFF Sophie Smith shared a video now going viral on social media that captured 2-year-old daughter Ivys expletive-laden reaction to seeing a goat her front yard. The Backstory is an occasional column from Stuff Editor in Chief Patrick Crewdson offering behind-the-scenes insight into stories and newsroom decisions. You can . When the adorable toddler Ivy went viral for exclaiming, “It’s a f...ing goat!”, many people thought a 2-year-old ...
New Zealand New Zealanders Edmund Hillary Patrick Crewdson Sophie Smith Broadcasting Standards Authority

The best advice I was given when I stepped up as a first-time leader

Patrick Crewdson: I’ve had some diabolical bosses and others I’ve learned an enormous amount from. Stuff is the media partner for the Institute of Management New Zealand virtual summit with the theme, Every Great Team Has Tough Starts, and this article is published as part of that partnership. Leadership is like an exercise regimen. It’s never finished, you need to commit to it long term and keep working at it. This is the analogy given by Stuff Editor in Chief, Patrick Crewdson, a ke...
New Zealand Mark Stevens Patrick Crewdson Great Team Has Tough Otago University Science Media Centre

The best advice I was given when I stepped up as a first time leader

Patrick Crewdson: I’ve had some diabolical bosses and others I’ve learned an enormous amount from. Stuff is the media partner for the Institute of Management New Zealand virtual summit with the theme, Every Great Team Has Tough Starts, and this article is published as part of that partnership. Leadership is like an exercise regimen. It’s never finished, you need to commit to it long term and keep working at it. This is the analogy given by Stuff Editor in Chief, Patrick Crewdson, a ke...
New Zealand Mark Stevens Patrick Crewdson Great Team Has Tough Otago University Science Media Centre

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