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Podcasting Is Booming. Will Hollywood Help or Hurt Its Future?

Podcasting Is Booming. Will Hollywood Help or Hurt Its Future? A frothy adaptation market is just one sign of the rapid evolution of the industry. But some worry that big money will stifle the D.I.Y. spirit that has driven much of its success. Once seen as a marginal forum for comedy, tech talk and public radio programming, podcasting is one of the hottest corners in media, with Hollywood hungry for TV and film adaptations.Credit...Hudson Christie Feb. 25, 2021 In November, production began in ...
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IHeartMedia to buy Triton Digital for $230 million in podcast push

By Reuters Staff 2 Min Read (Reuters) - IHeartMedia Inc said on Wednesday it would buy E.W. Scripps Co’s Triton Digital for $230 million, giving the U.S. radio company access to audio advertising technology as it focuses on its podcast business. The San Antonio, Texas-based company has been investing in its podcast platform as it grapples with competition from Apple Inc and Spotify Technology SA. It bought podcast analytics provider Voxnest in October last year and earlier acquired Stuff Medi...
San Antonio United States Akanksha Rana Aditya Soni Thomson Reuters Trust Principles Iheartmedia Inc

IHeartMedia to buy Triton Digital from E.W. Scripps: WSJ

By Reuters Staff 2 Min Read (Reuters) - IHeartMedia Inc said on Wednesday it would buy E.W. Scripps Co’s Triton Digital for $230 million, giving the U.S. radio company access to audio advertising technology as it focuses on its podcast business. The San Antonio, Texas-based company has been investing in its podcast platform as it grapples with competition from Apple Inc and Spotify Technology SA. It bought podcast analytics provider Voxnest in October last year and earlier acquired Stuff Medi...
San Antonio United States Akanksha Rana Thomson Reuters Trust Principles Iheartmedia Inc Ew Scripps Co Triton Digital

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