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Mentorship and s. T. E. A. M. Opportunities and how to develop opportunities for the work force and leverage the programs that the Small Business administration as well as other Government Agencies have for Small Businesses. Lets talk about what you expect to come from this. Shirley, lets start with you. It is one thing to be on a listening tour. Its another to put it in action. Did you get the sense theres going to be something within this administration to help Small Businesses that is differe...

Looking back, 2021 started at 100 mph and the pace seemed to get faster with each passing week and month.

The decision was a game changer. >> finding facebook as an advertising channel was a pivotal moment for us. >> facebook ads have a conversion tracking feature. >> we could clearly identify the dollars we invested into facebook to the actual subscriptions we were selling. and the other thing that was great was you could test a facebook ad for a couple hundred dollars. you could tweak the copy. you could tweak your targeting audienc audience. >> facebooks look-alike tool was also invaluable. >> th...

The decision was a game changer. >> finding facebook as an advertising channel was a pivotal moment for us. >> facebook ads have a conversion tracking feature. >> we can identify the dollars we invested to the actual subscriptions we were selling. you can test a facebook ad for a couple hundred dollars. you can tweak the copy and the target audience. >> facebooks lookalike tool was invaluable. >> they create an algorithm that identifies customers and targets them for you. thats the winning formu...