Subscriptions Lab News Today

Auto payment suspension is a roadblock for Indian publishers entering a subscription model: Tara Lajumoke

UK publishers are increasingly confident that Boris Johnson’s government will pass Australia-style legislation forcing Google and Meta to pay for news.

How Google is assisting APAC news publishers to up their digital game The tech company announced that it has invested $33 million in GNI and supported more than 1,000 news organizations across Asia-Pacific by Updated: Apr 23, 2021 8:31 AM Tech giant Google is expanding its programmes and partnerships in the Asia Pacific that are aimed to help publishers take advantage of digital technology. As publishers reassess their business models, Google has rolled out ...

Using experiments to help publishers build subscription success Last year, Google News Initiative Asia Pacific (GNI-APAC) launched its pilot Subscriptions Lab with eight publishers that represented a diverse cross-section of print and digital native news organisations. After the four-month intensive programme, GNI-APAC Subscriptions Lab reported on insights and results of the project at this year’s Asian Media Leaders eSummit.  | April 12, 2021 : At the 2021 Asian Media Leaders eSumm...

GNI’s Reader Revenue Playbook helps publishers tailor strategies 2021-02-10. “A big part of reader revenue success is building a culture that creates space for and rewards experimentation,” says Arun Venkataraman, Global Strategy Lead, Google News Initiative, USA. “This gives you the ability to identify the tactics that work best for your organisation and your readers.” | February 10, 2021 Venkataraman, the co-lead for the global Digital Growth Programme, is the primary author o...