Sumitro Sircar News Today

SOUNDING BOARD: Experts decode why brands stand at crossroads – shying away from supporting the community on the fifth anniversary of striking down 377 or fearing backlash

Cossouq has announced the appointment of Chimp&z Inc for its public relations duties. The agency will be responsible for brand-building and will provide end-to-end public relations solutions.

As advertising reflects society, it strongly captures the changing social mores and mirrors them through various media. Advertisement strikes the emotional chords. It is persuasive communication that helps sell an idea, product or service. While queer representation infiltrated Indian cinema and television way back in the 1990s, it took almost two decades for the diversity to

Rainbow washing is a rage these days. Every company is in a race to show itself as inclusive. But this is just one side of the coin.