Summer Lamb News Today

THE highly anticipated Meat and Livestock Australia (MLA) Summer Lamb campaign launched in early January – skewering the generation gap that has divided the nation.

Earlier this month Meat & Livestock Australia (MLA) released its annual Summer Lamb campaign via The Monkeys. Recent YouGov surveys data has found that, despite the ad poking fun at differences between the generations, most viewers responded positively. 32% of all viewers claimed they were more

Rabbit has signed director and writer Aimée-Lee Xu Hsien, launching with the latest Summer Lamb campaign for MLA via The Monkeys. As evident by the recent MLA campaign, Aimée-Lee’s strength comes in her performance direction and her innate ability to bring out the best from whoever she is cap

MLA is back with its annual summer lamb campaign, depicting lamb as the antidote to growing cultural divides between generations.

The full-length commercial premieres on the evening news at Seven and Nine.

Australian Lamb is back. This year, the hotly anticipated summer campaign is skewering the generation gap that continues to divide the nation.

Have a chat around a lamb BBQ.

The rising cost of living is posing challenges for the sheep meat sector as domestic consumers eschew lamb...

The rising cost of living is posing challenges for the sheep meat sector as domestic consumers eschew lamb...

The rising cost of living is posing challenges for the sheep meat sector as domestic consumers eschew lamb...