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India biscuit giants end 10-month legal packaging feud

India biscuit giants end 10-month legal packaging feud
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India: Delhi High Court dismisses Britannia s infringement claim in biscuit battle

May 25 2021 Britannia Industries (Britannia) that holds 30% of the organised biscuit market in India, is aggrieved by a relatively new competitor, ITC Ltd’s (ITC) use of digestive biscuit packaging sold under the brand name ‘Sunfeast Farmlite’. The trade dress and packaging of two variants of digestive biscuits sold by ITC were disputed before the Delhi High Court. The product packaging of rival brands is appended below. The court noted that the dispute between ‘Nutri Choice Digestive’ and ‘Sunfeast Farmlite 5-Seed Digestive’ was on pillow packaging. In the case of ‘Nutri Choice 5 Grain Digestive’ and ‘Sunfeast Farmlite Veda Digestive’, the dispute was on box packaging.

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