'Active seniors' become dominant consumer group
As Korea becomes a super-aged society, healthier and wealthier elderly people, often referred to as active seniors, are emerging as the predominant consumer group. Active seniors are individuals aged 50 and above who remain active in social endeavors and continue to indulge in consumption and leisure activities post-retirement.
South Korea Kim Mun Sun Korea International Trade Association Financial Supervisory Service Korea Health Industry Development Institute Korea International Trade
Source: koreatimes.co.kr