Super Consumer News Today

Consider this a friendly nudge: if the new 'super consumer' is not currently on your radar, you are leaving billions of dollars on the table.

Kate Christie (lead image) is a time management expert and best selling author. Her most recent book is targeted at 50’ish women wanting to live an audacious life by design – The Life List: Master Every Moment and Live an Audacious Life. In this guest post, Christie says brands who continue to ignore 50-plus women […]

Weve created this super consumer. what that means is they buy more when they come to the store. they return less. they frequent our website more often after. >> founder of home essentials brand parachute also started her company online in 2014. >> we were able to reach a lot of people and overcome those geographic constraints you cant on the internet and collect a lot of information about our customers, not in a creep ey wa but in the really important way. >> but similar to m. gemi, the data sho...