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P&G partners with A.S. Watson to co-create a new Japan skincare brand

Procter & Gamble and A.S. Watson have joined forces for the co-creation of aio, a new skincare brand designed for busy consumers, with simplicity and sustainability in mind. The brand is making its debuts in the physical and online stores of Watsons in the Greater China markets a single sku named Super Essence, an all-in-one product designed to maintain skinโ€™s hydration and reduce overproduction of sebum.
Genz Millennials Markus Strobel Procter Gamble Greater China Super Essence Global President

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