Page 4 - Super Plastronics News Today

TV Screens: "A lot of people were in denial mode but there is a major markshift. 55 is the new 32 for TVs," said Avneet Singh Marwah, CEO at Super Plastronics Pvt Ltd, which is a brand licensee of five major global brands - Thomson, Kodak, Blaupunkt, Westinghouse and White-Westinghouse (trademark of Electrolux).

With Onam and Raksha Bandhan just around the corner, the festival season is ready to kick off in full swing. As people embrace the celebratory spirit, companies anticipate a surge in sales this year. Consumer durables firms are expecting strong growth of 40-50 per cent in the premium segment during the upcoming season. Appliance makers also foresee increased demand for cooling appliances - refrigerators and air conditioners - which were impacted by unseasonal rainfall.

Thomson sees an opportunity with the government imposing restrictions on laptop imports from November 1. The company, which re-entered the Indian market in 2018 in partnership with SPPL, primarily makes TVs in India which it sells online only through Flipkart, and for laptops, too, it will follow a similar strategy. Thomson laptops are sold in France and other European countries.

Thomson Laptops: “Thomson will be coming in a big manner in the laptop category. This decision has been made to counter laptop brands which have come in smart TVs. We will be targeting all segments from entry-level to ultra-premium,” Avneet Singh Marwah, CEO of Super Plastronics (SPPL), Thomson’s official brand licensee and manufacturing partner in India, told ET.

“Thomson will be coming in a big manner in the laptop category. This decision has been made to counter laptop brands which have come in smart TVs. We will be targeting all segments from entry-level to ultra-premium,” Avneet Singh Marwah, CEO of Super Plastronics (SPPL), Thomsons official brand licensee and manufacturing partner in India, told ET.

The W2 Series includes the 32-inch HD Ready, 43-inch Full HD, and 40-inch Full HD models, while the Quantum Series features the 50-inch and 55-inch 4K models

The 9XPRO line-up includes its 32, 40, 42 and 43-inch models and the price begins at Rs 10,499

The prices of air conditioners, refrigerators, smart TVs, and washing machines have increased in the recent past and are also anticipated to increase. -- aaa

The company will be manufacturing semi-automatic and fully-automatic top-loads apart from fully-automatic front loads at the new facility.

The company has also announced an investment of Rs 200 crore for a washing machine plant in India.