Sur Mesure News Today

INEOS Automotive sets out to make bespoke magic. Bespoke personalization has taken the automotive industry by storm, especially at the luxury level.

A one-of-its-kind Bugatti has been created as the final edition of the series. The Chiron LUltime was designed with the buyers vision and comes with a hand-stitched interior and reaches 300mph.

The first 911 hybrid, Ford's electric off-roader, and the final Bugatti Chiron all made headlines this week.

The run of the iconic W16 engine is coming to an end with the rollout of the 500th -- and final -- Chiron hypercar.

Although the 1,577 hp Bugatti Mistral is sold out, its virtual customization process is still quite a ride.

Cole Kessel, a virtual artist better known as 'colekessel_' uses AI as his "creative outlet," and luckily for us, loves to play with automotive stuff

Dejan Hristov, a Skopje, North Macedonia-based freelance virtual automotive artist, has recently imagined a new take on an old-school race car

The racing heritage at the legendary 24 Hours of Le Mans endurance race began with the Type 50S in 1931 - now there's a unique Sur Mesure tribute

Latest Chiron Super Sport 'Sur Mesure' creation inspired by Bugatti's first Le Mans racer The Type 50S mad...

The Type 50S is the first car Bugatti entered at Le Mans, and now it has been celebrated with a custom Chiron Super Sport.