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The CMO's MO: Sujay Rachh on why CMOs must be on path to becoming CEO | Marketing

From losing sleep over the 'eventual birth of another platform' that challenges the relevance of his brand to being terrified of the idea of bungee jumping and not acting his age at movies, Sujay Rachh, chief marketing officer, Nuwama Group, explores a little-known side to him
Leo Burnett Lowe Lintas Nuvama Group Edelweiss Wealth Management Wealth Management Surf Excel

R. Balki: The Evolution of R. Balki: A Journey from Advertising Excellence to Film Direction

Balkis advertising prowess did not go unnoticed, earning him numerous accolades, including recognition at prestigious events like the Cannes Lions International Festival of Creativity, The One Show, and the Clio Awards.
Lowe Lintas Hamara Bajaj Cheeni Kum Daag Achche Hain Northwestern University Cannes Lions International Festival Of Creativity

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Rohit & Co's stellar show catalyse Disney+ Hotstar's sponsorship revenues for ODI World Cup

The success of the Indian cricket team in the Asia Cup, coupled with the marketing strategies of Disney+ Hotstar, has attracted more companies to sponsor the ICC World Cup. Disney Star earned Rs 480 crore in sponsorship revenue from the Asia Cup, with double the number of advertisers compared to the previous edition, according to a source. Many brands that sponsored the Asia Cup have signed multi-billion rupee deals for the World Cup.
Sri Lanka South Africa New Zealand North West Frontier Mohammed Siraj Abhijit Shah

Sponsors line up for World Cup at Disney Star

The company has engaged PhonePe, Mahindra, Coca-Cola (Charged), HUL (Glow and Lovely), IndusInd Bank, Mondelez and Jindal Panther as broadcast sponsors. For digital, the sponsors are Mahindra, Booking.com, Hindustan Unilever (Surf Excel), Louis Philippe, Kingfisher, Coca-Cola (Thums-Up), Black & White and MRF.
India General Cola Thums Louis Philippe Jindal Panther Indusind Bank Disney Star

Parle, Britannia, Amul among most chosen FMCG brands at home; Frooti, Thums Up are most chosen OOH beverage brands as per latest Kantar report

Biscuit brand Parle has yet again emerged as the most chosen in-home brand among fast moving consumer products (FMCG), as per the latest edition of Brand Footprint, Kantar Worldpanels annual rankings of the most chosen consumer brands in India. Parle is followed by Britannia, Amul, Clinic Plus, Tata Consumer Products, Nandini, Colgate, Surf Excel, Aavin and Sunfeast. See latest rankings here
Clinic Plus Tata Consumer Products Surf Excel Tata Consumer Products Thums Up Surf Excel

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