Susan Semba News Today

It was a sad day earlier this week for anyone who likes food out of a toaster as the inventor of Pop-Tarts passed away at age 96. (Yes, Pop-Tarts were invented… they don’t grow naturally in the wild.) Something else that isn’t found naturally is airline seat pricing. We’re in mid-February, and conference activity will increase, and families will start thinking about summer vacations. That often means flights. Prices do go up significantly 21, 14, and seven days before...

Ada County's median home prices have risen anywhere between 7% and 27% a year. The previous two years have been spurred by the pandemic housing surge.

A Boise mortgage lender says more Idahoans are choosing adjustable-rate mortgages because of the Federal Reserve raising interest rates.

While Susan Semba was attending Idaho State University, she worked as a teller for a savings and loan, where she said she liked the model of helping Idahoans save for their first home and helping them get the best rate. “I loved the idea of specializing in home lending, especially the hands-on aspect we brought ...