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Greenwashing: How Green is It? - By Adam Maclennan and Tomislav Sili

Article - Greenwashing: How Green is It? - By Adam Maclennan and Tomislav Sili - On March 22, 2023, the European Commission adopted a Proposal for a Directive on Green Claims. The proposal is designed to put a stop to the practice of greenwashing and, if adopted by Member States of the Union, it will force companies doing business in Europe to be more scrupulous and evidence based about their environmental claims.
United States New Haven Jay Westerveld Adam Maclennan Bruce Watson German Environmental Agency

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Environmental Sustainability: Your Customers Want It and the Planet Needs It!

Summer has officially arrived, so everyone is gearing up for nicer weather and more daylight to enjoy the great outdoors. Of course, caring for our planet now will help ensure that the outdoors can be enjoyed for generations to come. People are becoming increasingly conscious about the detrimental impact that certain processes can have on our environment, so itโ€™s more important than ever for brands to position themselves as sustainable and environmentally sound.
New York United States Wunderman Thompson Statista New York Times Company Brand Sustainability Behaviors Renewable Energy Certificates Recs

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