Sweetest Batch News Today

Growers have deliberately bred fruit to become sweeter and sweeter - with some varieties marketed with candy-like names. Experts warn these can be bad for consumers health.

Driscoll’s -brand raspberries and blackberries all are bred in the firm’s own genetics program, they are an ongoing work in progress.

Driscoll's launches marketing campaign for premium strawberry collection

Driscoll’s has launched its latest digital projects, including its Berry Patch Sensory Wheels and a collection of Specialty Strawberry Mini Sets to support the brand’s high-flavor strawberry collection. The new digital assets were timed with the return of Driscoll’s seasonal premium offering and bring the brand’s promise of providing "Only the Finest Berries" to life through custom creative, shareable online content.

Advances in plant breeding and indoor growing have led to produce that promises to be perfectly sweet.

Driscoll's rosé berries (strawberries and raspberries) are a lovely pink and taste like tropical fruit. Here's when—and where—to find them!

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Driscoll’s announced the release of another premium strawberry and unveiled its new Sensory Wheels, which map the full sensory spectrum of the berry eating experience.

New high-flavor berries launched

Driscoll's newest innovation now in the grocery aisle