Tailored Audiences News Today

Our personal data and the ways private companies harvest and monetize it plays an increasingly powerful role in modern life. Corporate databases are vast, interconnected, and opaque. The movement and use of our data is difficult to understand, let alone trace. Yet companies use it to reach...

With its new Tailored Audiences tool, Amazon aims to help its sellers better reach their customers. It may encourage some to stay on the platform.

Retail industry news, voices and jobs. Optimized for your mobile phone.

Amazon's Alexa voice assistant becomes a 'salesman'. The company also released a new entry-level 2022 Kindle 2022.

If youve ever worried you werent getting enough emails from businesses trying to sell you things, youre in luck.

Amazon is going to allow third-party sellers and brands to run personalized email marketing campaigns targeting existing customers.

For the many merchants who rely on Amazon's platform, the move offers the possibility of fostering a more direct relationship with their customers and potentially convincing them to shop again and again.

If youve ever worried you werent getting enough emails from businesses trying to sell you things, youre in luck.

For the many merchants who rely on Amazon's platform, the move offers the possibility of fostering a more direct relationship with their customers and potentially convincing them to shop again and again.

Amazon's controversial new Customers Ask Alexa feature will allow brands to answer common questions in ways that feature their products.