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GoLocalProv | Rhode Island s Loyal 9 Cocktails Acquired by Global Beverage Leader Diageo
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Diageo has acquired Loyal 9 Cocktails: a vodka-based RTD cocktail brand in New England.
The brand was launched in 2018,
‘combining the appeal of indulgent full flavor lemonade and ‘Americana’, with high-quality ingredients and 9% ABV’. The drinks are gluten-free and made with real fruit, with a light-hearted look and feel to embody the spirit of relaxed, at-home and outdoor occasions. Flavors include lemonade, mixed berry lemonade and watermelon lemonade.
Diageo will acquire the brand from Rhode Island whiskey and gin producer Sons of Liberty Spirits Company.
Lone River and Loyal 9
RTD is the fastest growing category in total beverage alcohol in the US: up 20% between 2016 and 2019, according to IWSR figures. The category boasted a retail sales value of more than $7.8bn in 2019.
The Drinks Business
12 March 2021 By Lucy Shaw
Keen for a slice of the seltzer action, drinks giant Diageo has acquired Texas-based Far West Spirits, maker of the Lone River Ranch Water hard seltzer brand.
As reported by Forbes, the terms of the deal were not revealed, but Lone River’s founder, Katie Beal Brown, has retained a minority stake in the company. “We are excited to bring this vibrant young hard seltzer brand into our growing ready-to-drink portfolio.
Lone River Ranch Water’s founder, Katie Beal Brown
“Lone River captures the magic of Americans’ love for agave flavoured beverages combined with their desire for light, convenient refreshment,” said Debra Crew, president of Diageo North America.