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April 13, 2021
Video Each year, brands fall into the trap of celebrating Ramadan in a similar way, pushing tired cliches of a glamorous family gathering ready for Iftar or Suhoor. Breaking away from such tropes this year, Grab Indonesia’s Ramadan ad couldn’t be further from the norm. Set on a space ship, the sci-fi-inspired film sees humans take on aliens. And its proved popular, racking up over a million views on YouTube since the video broke. The ad starts with an introduction to the crew members – I...
April 13, 2021
0 votes Each year, brands fall into the trap of celebrating Ramadan in a similar way, pushing tired cliches of a glamorous family gathering ready for Iftar or Suhoor. Breaking away from such tropes this year, Grab Indonesia’s Ramadan ad couldn’t be further from the norm. Set on a space ship, the sci-fi-inspired film sees humans take on aliens. And its proved popular, racking up over a million views on YouTube since the video broke. The ad starts with an introduction to the crew members –...