In focus | Top 25 soft drinks
In partnership with The cost-of-living crisis, health concerns and the continued quest for new and exciting tastes remain the key factors influencing
Source: talkingretail.com
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New look for Sanpellegrino fruit range
The Sanpellegrino Tastefully Light & Classic Taste sparkling fruit cans have been redesigned. The entire range has now switched to a new premium 33cL
Michela Tasso Catherine Goswell Parfetts Hyperama Tastefully Light Soft Drinks Industry Sanpellegrino United Kingdom
Source: talkingretail.com
Why The 'hell' Did San Pellegrino Change Its Iconic Cans?
Each week, the marketing community brutally judges rebrands on social media like it’s a modern gladiatorial arena. Last week’s blood (orange) sport was brought to them by soda brand San Pellegrino, which fizzed up said group with a new identity and packaging including thinner cans and no foil overlid. The Drum asks, what gives?
Source: thedrum.com