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FMCG market to recover completely only by April-June quarter next year, ET Retail

Fmcg: Since a year, there has been a noticeable drop in rural volume due to inflation and erratic monsoons. While the demand in cities is leading the overall growth with urban incomes more resilient, companies expect rural volume to recover on the back on a decent monsoon, which generally translates into higher sales after a quarter lag.
United States Mohit Malhotra Saugata Gupta Sudhir Sitapati Abheek Singhi Boston Consulting Group

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